What is SEO and What Can It Do for My Small Business?

What is SEO?

What is SEO? SEO stands for Search Engine Optimization. It is the science of making the content on your website as attractive as possible to sites like Google.com, Bing.com, and Yahoo.com. These companies, in an effort to server their customers using their search products, will comb through your site and determine whether or not it fits what someone is looking for when they “google”. Your content needs to be well presented to these search companies. It if is, then you can expect to receive a higher ranking (appear sooner on the results list) and therefore receive more traffic to your website. Many searchers are not going to go past the 1st or 2nd page of results.

Here is a great read “Your Small Business Needs SEO: Here Are 6 Reasons Why”

The above mentioned article from the Huffington Post gives great insight why you as a small business need to care about SEO now more than ever. Here is a quote from that piece:

“With a SEO strategy in place you can increase the odds of your potential customer base locating your website and engaging with your company. Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device. If you want to be found online then you need SEO.”

As time goes on, the way your small business presents itself online will matter more and more. Use our form to reach out to rockIT for a free SEO audit report on your website. We love helping businesses achieve their growth goals and great SEO is one way we can help you stand out!

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