Working On Your Business, Not In It

Most business owners and entrepreneurs agree: working on your business can be some of the most difficult work they will endeavor to do. The small business website usually reflects the state of a company rather well. If it’s clean modern and up to date, chances are that the ownership has a vision mapped out well enough to be repeated and displayed online. However, if your website isn’t fully functioning, has trouble loading on a customer’s phone, or is just plain ugly, you can probably imagine that someone in the organization is too busy doing work to actually think about how they will grow the business. Here are a few helpful questions to ask yourself to see if your website is portraying the right image to your current and future customers:

1. Does your small business website look good on any reasonable device?

This is huge! “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.” – McKinsey.com

2. Is your website secure?

Not only do search engines reward sites that have SSL ( a security protocol indicated by https rather than just http in the beginning of the website URL that you are visiting) but it just makes sense to give your users peace of mind knowing that you take their security and privacy just as seriously as they do.

3. How easy is it to contact you?

You may be surprised, but many customers comment that whether a website looks “slick” or “ugly” isn’t quite as important as how easy it is to get to help or the resource they were looking for. If you have a physical retail location, you know that you must keep neat and tidy aisles and cause the foot traffic to flow a certain way. Your website is no different! Make it easy for customers to take the actions they want and the transactions that you want.

Want More?

Reach out to us and  schedule a consultation today to see how we can help your small business website launch to the next level!